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The
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In this Issue: |
Fun at the Children's Festival
Photo Credit: Marcia Arpin We are looking for pictures for the PARO Link Send to info@paro.ca | |||||||||||||
To Buy, or not to Buy? Have you ever wondered why consumers purchase a service or product from your business? First of all, people buy to fulfill their basic needs. People purchase to fulfill their physical needs first (like food, water, shelter) then buy to fulfill their safety needs (like locks on the door, etc.) The product or services must be a benefit. But there are other factors that influence people to purchase services or products of your business, and how much money they will spend. These factors provide you with the most opportunity to impact their decisions. The 4 P's of Marketing: Commonly-known marketing influences are the "4 P's of Marketing" including product, price, place, and promotion. You can sell "soup" for a $1.50 a cup at a small fast food diner, or the same "soup" with an exotic name at an upscale restaurant for $8.00 with the right mix of the 4 P's. Perception: How the customer perceives the product or your services or the business, store, or restaurant impacts their motivation to purchase. The perception of a product described on a menu at an upscale restaurant id different then from the same soup listed on the message board at a fast food diner counter. Word of Mouth: What are people saying about your business, product or service? Who is talking about your product, and how you provide service to your clientele? Who are you targeting to purchase your product or service? How can you influence people to encourage others to purchase your product? Taking time to do your very best for each customer is very important; they are your best source of advertising and they will be 80% of your business as "regular purchasers". Physical Factors: Is it easy for people to access your services or product? Can potential customers find your telephone number or business location? Do you answer your telephone or return messages promptly; is it easy for people to navigate your website? Are you and/or your staff upbeat and helpful? Are you too pushy? Can people read your labels? How about your signage or packaging? These areas provide constant care and improvement. You
may not have a lot of say over a person’s basic needs, but you can
make an impact on the other factors that influence whether they will
buy your product or service, whether or not they will tell others good
things about your business, and whether they will return to purchase
again. To buy or not to
buy?- What are you doing to help people say, “Yes, I will buy.” While
you are relaxing with cool lemonade this summer, consider how you can
improve in these areas. Thinking of you, Roz To
PARO on Wheels
has just returned from a
well attended, successful workshop in Topics
covered in the workshop on July 18th, included how to handle
personal and business credit and debt, plus information on bookkeeping
for a business. A short
presentation about PARO Centre for Women’s Special
thanks go out to all the organizations and businesses who helped promote
the PARO on Wheels workshops by including us on their event
calendars and by posting our “Business
Works!” posters. As we continue to visit communities in On
Tuesday, August 8th, PARO
on Wheels’ Business Experts are scheduled for individual counseling
sessions in Sioux Lookout,
Dryden, Kenora, and Thursday,
August 10th from If
you would like to speak to one of our business experts, one
on one, during this “OPEN ACCESS” session, please contact Our
philosophy at PARO is based on a holistic approach. Social and personal
activities are good for the mind and spirit.
July 26 – 29th,
consider attending “Flames
of Fire!” an exciting Music and Arts Conference for the young and
young at heart. Dynamic workshops and fun outdoor activities are
planned. Contact Grace Christian Centre, Elliott Congratulations to
our newest
Women Helping Women SUPERACHIEVERBrings
glory to everyone by doing well. Whizkid.
Perfectionist. HEROAlways
in the limelight. Looks
wonderful. Beyond
reproach. “GOOD” KIDQuiet,
Perfect. “Brown noser.”
Doesn’t rock the boat. Nearly
invisible. PEOPLE PLEASERBends
over backward to keep everyone happy.
Anticipates other’s needs. CHEERLEADERAlways
positive and upbeat. Refuses
to acknowledge conflict or problems. VICTIMActs
helpless. Easily hurt by
others. Whines and blames. RESCUERAlways
on the lookout for someone to save.
Go-gooder. PERSECUTORExerts
power over others often inflicting pain.
Dumps the problem on others. REBELChallenges
authority and the status quo. Always
plays devil’s advocate. SCAPEGOATAssumes
blame for the problem. “BAD” KIDBreaks
the rules. Acts out
negatively. Troublemaker. MASCOTEveryone’s
darling or pet. A charmer
who doesn’t have to be responsible. CLOWNUses
humour to dispel tension or distract others from conflict or problems. MARTYRAbsorbs
pain like a sponge. Takes
on the problems of the system. Suffers
with or without complaining. CAREGIVERFocuses
on solving others’ problems while ignoring own.
Mother hen.. TYRANTUses power to coerce others to do what the tyrant wants regardless of the effects By Sandy Stewart Christian Working with Groups to Explore Family Issues Publisher; Whole Person Press Loretta McGregor ~*~*~*~*~*~*~*~*~*~*~*~ If
you are looking for someplace special……….. We
were looking for something special.
After hemming and hawing we settled on Rose Valley Lodge.
The restaurant can be found a few clicks off
Hwy 61. A bit of a
drive but we thought it would be worth it.
It was. It was spectacular dinner……… not only was the food spectacular – it’s was surprising. Stinging nettle soup, greens with balsamic vinegar, spinach ravioli and stuffed chicken breast. I have been in a many good restaurants in many cities – this one was very good. And as you enjoy your meal – the view of the meadow around you is enchanting. Definitely worth the experience. Sincerely, Teresa
Kelly
Thank you to all that came out on Wednesday evening to OASIS Watergardens. Thank you to those who donated the door prizes and congrats to those who won!! A great time was had by all. We look forward to seeing you at the next event!!
Upcoming PARO Leads & Links Events:
August 23 - How to
Access Free Advertising with presenters Dougall Media at the Prince
Arthur Hotel
September 27 - Wellness with presented by Activate Healing at the Prince Arthur Hotel October 25 - Handmade in Thunder Bay a showcase of local items made here - Prince Arthur Hotel
Display space available at August,
September and October meetings only $20 per table (limited space
available)
contact the PARO office at 625-0328 or Deborah at 935-2685 to book your space today!
Are you a Woman with a Disability?
Want to Become
Self-Employed?
Are you a woman contemplating
going into business but do not know where to start?
For more
info, please call Lori 625.0328 or 1.800.584.0252
Start Your
Business Today!!! Let us help you!
Join the Making A
Difference: A Business Development Program
Funded by:
The support of
Government of Ontario through the Ontario Women's Directorate, the
Ministry of
Citizenship and
Immigration is acknowledged
PARO
Self-Employment Benefit Program
PARO's
GATEWAY: A Path to Self-Employment
On EI now
or in the last 3 years, or had Maternity benefits in
the last 5 years?
Register
Today!!
Click
here for more
information
This
program is funded by the Government of Canada
*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~
Do you have
a computer? Can you surf the internet easily? Why
not try our new Pilot project...PARO On-line.
Wow!
Two weeks of sunshine, heat and the lake – I am counting my
lucky stars!! JUST
DO IT - EARLY! The only one stopping you
from dragging you out of bed 30 to 45 minutes earlier than you
are right now is YOU
If you wait until later in the day – it won’t be just you,
you may have a line-up of people and chores who are vying for
your time. The night before, plan your breakfast, make
your lunch and put your workout clothes and runner’s right
beside your bed. If you have to step on them or trip over them
to get to the bathroom, chances are you will stay up to do
your workout! Remember
– there are NO EXCUSES – ONLY SOLUTIONS! So
make it an excellent week!! Get up and get going!! Deb Deb
Coulis - Lifestyle Coach Coulis
Connection Cell:
807 628 2408 Ph:
807 935 2484 Fax:
807 935 2484 www.coulisconnection.com "Connecting
You to a Fit and Healthy Lifestyle"
PARO Presents is NOW OPEN MONDAYS - If you are available to work in the store, and would like to receive training on a Monday or an alternate day during regular store hours, please contact Maria Talarico at 625-0328 or email mariat@paro.ca for more info. Check Out Our Yard Sale! New Items Arriving Weekly Browse at PARO Presents anytime between 10am and 5pm Monday through Saturday Other Services Drop off your dry cleaning today at PARO Presents Supreme
Cleaners
Dry Cleaning and Alterations Depot PARO
Presents 111 N. May St. 623-2200
Biz and Bagel will return on Monday September 11th. See you then!! If you have a Biz and Bagel topic you would like to be presented, like to be a guest speaker or know of someone who may be interested, please contact Lori @ loriw@paro.ca or 625-0328 This program is funded by the Government of Canada
Sleeping Giant Writers Festival
Beginning and
experienced writers are encouraged to attend to the third annual
Sleeping Giant Writers Festival, August 25, 26 and 27th at
the Prince Arthur Waterfront Hotel & Suites. This year’s line-up
includes humourist Arthur Black , the director of the Humber
School for Writing Antanas Sileika, storyteller Dolores
Wawia, children’s author Richard Scrimger, freelance
journalist Ron Chepesiuk, author Veronica Ross and
songwriter Rodney Brown. Register by calling: 475-5755,
475-4515, 344-1906 or 768-9458 or go to: www.sleepinggiantwriters.com.
*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~* Aboriginal
Women on the Move – Cross
Canada Cycle Tour 2006 to
Reach St. John’s, NFLD on August 11th The
Hard Facts: Violence against Women in Canada
AWOTM
can be reached at mimigeus@hotmail.com
Or
if you'd like to contact us by snail mail, send comments and question
to: http://www.aboriginalwomenonthemove.org/ContactUs.html
Thank you for your interest in the Cycle Tour 2006. *~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~* Each
year The
National Music Festival is unique in The
Lakehead Festival of Music and the Arts, a non-profit
Charitable organization has been awarded the honour of hosting the
2006 Federation of Canadian Music Festivals competition. This is
a one time monumental
project for us. This event will take place at
Planning
Committee Chair, Federation of Canadian Music Festival
(807)577-6999
Thunder
Bay is hosting the National Music Festival competition this
year! The final stage of over two years of preparation is coming
to a close. All systems are a GO! The last detail needed
to ensure the smooth running of this event is to have volunteer
support at the event sites. Are you able to give any of your time
to help on August 4th and 5th?
Friendly Fats... Avocados,
nuts, olives, and seeds -- even if you have high cholesterol, don't
give 'em up. RealAge Benefit: Reducing your total cholesterol to 160 mg/dL or lower can make your RealAge as much as 1 year younger. Source: www.realage.com
The PARO events calendar will list all dates, times and places of events that will be held during the next few months. Unless otherwise specified, events will be held @ PARO Place. Please contact the office at 625-0328 for any information. All Biz and Bagels will take place from 12:15pm until 1:15pm. August 7th - Civic Holiday ~ PARO Centre Closed 23rd - PARO Leads & Links ~ Prince Arthur Hotel September 11th - Biz and Bagel ~ TBA
"It
is the `follow through' that makes the great difference between
ultimate success and failure, because it is so easy to stop." POSITIVE QUOTE : "The feeling of compassion for other living begins reminds me of the feeling of pain in our body. Just as you can become less sensitive to pain in your body with time, you can become less compassionate to others." DAILY MOTIVATION : To realize the value of a sister: Ask someone who does not have one. To realize the value of ten years: Ask a newly divorced couple. To realize the value of four years: Ask a graduate. To realize the value of one year: Ask a student who has failed a final exam. To realize the value of nine months: Ask a mother who gave birth to a stillborn. To realize the value of one month: Ask a mother who has given birth to a premature baby. To realize the value of one week: Ask an editor of a weekly newspaper. To realize the value of one minute: Ask a person who has missed the train, bus or plane. To realize the value of one-second: Ask a person who has survived an accident. Time waits for no one. Treasure every moment you have. You will treasure it even more when you can share it with someone special. To realize the value of a friend or family member: LOSE ONE. LUCK.... Labour Under Correct Knowledge Have a a great weekend, Lori PS....if you have pictures of you at your business or with you family, your pet or a special picture and want to feature it on the PARO Link....send it to info@paro.ca
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PARO Centre For Women's Enterprise - 110-105 May Street
North, Thunder Bay, ON P7C 3N9 If you wish to cancel your subscription to this newsletter please click here Please Note: Due to the popularity of the PARO Link, please be informed as follows: By popular demand, PARO is pleased to offer businesses an opportunity to advertise (within size limits) in the PARO Link. Fees are set at $20 per ad for PARO Circle members, $25 per ad for PARO Networking Members, and $50 per ad for non-members. Non-members are encouraged to purchase an annual $25 Networking Membership to realize savings. PARO reserves the right to limit content and size for all PARO Link submissions. We ask you to keep your special events and/or community announcements to a maximum of 100 words. We cannot guarantee any graphics. Learning type column submissions must be limited to a maximum of 200 words. | ||||||||||||||